Earn free rental days & upgrades and get on the road safer, faster & easier with the #1 car rental loyalty program.1
1 Based on the 2020 FlyerTalk Awards.
As a member, get on your way faster and enjoy a minimal-contact experience. At pick-up, head straight to your car. And at return, just drop and go. Plus, if you rent from one of our neighborhood locations, we’ll even bring the car to you and pick it up when you’re done.View Rewards
With Ultimate Choice, you decide what to drive. As a loyalty member, access exclusive vehicles based on your tier status at select locations. Simply arrive at the lot and select from a range of sanitized, sealed cars.
The more you rent, the more you earn. Members earn one point for every dollar spent. Five Star and President’s Circle members earn points even faster, unlocking rental days quicker.View Membership Tiers
10 rentals or $20003
15 rentals or $30003
Join for free and earn more.
Enroll online or on the Hertz app.
Every time you rent, earn points and get closer to next-tier benefits.
Use your points toward free rental days.